Introduction
Serentopic builds technology that helps businesses understand their information in a more dynamic manner. Businesses use our technology and services to organise information, learn, adapt and make decisions.
This Privacy Policy describes the Personal Data that we collect, how we use and share it, and the rights and choices available to individuals in relation to that data.
Depending on the circumstances and applicable law, Serentopic may act as a data controller and/or data processor (or service provider).
Key Definitions
To help you understand this Privacy Policy clearly, key terms are defined below:
Serentopic
DEFINITIONIn this Policy, “Serentopic”, “we”, “our”, or “us” refers to the Serentopic entity responsible for collecting, using and handling Personal Data as described in this Policy. The specific legal entity responsible for your Personal Data may depend on your jurisdiction.
Personal Data
DEFINITIONPersonal Data means information associated with an identified or identifiable individual and may include information that you provide to us as well as information collected through your interaction with our Services, such as device information, IP address, account information, questions or queries.
Services
DEFINITIONServices means the products, services, websites, applications and online services that Serentopic makes available to its users and business customers.
Who Controls My Personal Information
Data Controller Information
Where this Policy refers to “Serentopic”, “we”, “us”, or “our”, it refers to the Serentopic entity that is responsible for your information under this Privacy Policy.
Personal Information We Collect
We collect information when you use the Serentopic Platform. Certain information may be required in order for us to provide requested services or functionality.
Information You Provide to Us
We collect personal information that you provide directly to us through account registration, configuration, inquiries, and platform interactions:
Name, email address, username, company details, and credentials provided when creating or managing an account.
Verification credentials or organizational identifiers submitted to authenticate access to enterprise environments.
Billing address, transaction histories, and commercial records associated with subscription tiers.
Inquiries, search terms, natural language prompts, and messages submitted when interacting with platform services or support.
Feedback, survey answers, configuration preferences, and voluntary communications submitted through platform forms.
Job title, team role, technical preferences, and department designations within your organization.
Colleague contact information provided when sending team invitations or delegating administrative permissions.
Any supplementary information submitted voluntarily when utilizing specialized features or enterprise onboarding.
Information Automatically Collected
When you access or use the Serentopic Platform, certain operational and diagnostic information may be recorded automatically:
General regional location derived from IP address for localized service routing and security auditing.
Interaction timestamps, feature activity, navigation telemetry, and query volume metrics across platform sessions.
Browser type, operating system version, device identifiers, screen resolution, and network diagnostic information.
Session identifiers, authentication tokens, login timestamps, and operational audit records.
Information We Collect from Third Parties
Depending on your account type and settings, we may receive data from external sources and integrations:
Information made available when you authenticate via single sign-on (SSO) or connect business tools and third-party software to the Serentopic Platform.
Verification or risk assessment data from commercial verification databases, where permitted by applicable law.
Contact details provided by existing users or partners inviting you to evaluate or collaborate on Serentopic.
Confirmation of transaction settlement and billing status received through commercial payment processors.
Publicly available organizational databases, industry registries, or commercial directories used for enterprise verification.
How We Use Information We Collect
We use Personal Data as described in this Privacy Policy and as permitted or required by applicable law.
Enable Your Access and Use
We process Personal Data to provide and operate the platform, including to:
- enable access to Serentopic and its products;
- enable communication, queries and supported interactions;
- send updates, security alerts and account notifications;
- enable use of product functionality.
Improve and Develop the Serentopic Platform
We process diagnostic and telemetry data to:
- perform analytics, debugging and research;
- improve and develop products and services.
Personalise and Customise the Serentopic Platform
Where applicable, certain information may be used to tailor your workspace experience, adapt display preferences, and optimize relevance for your workflow.
Safeguarding the Serentopic Platform
We process operational data to safeguard the Serentopic Platform and protect our users and infrastructure:
- understand interactions with the Service;
- detect, prevent and address fraud, security risks and illegal behaviour;
- verify or authenticate information where appropriate;
- perform appropriate checks against available information sources;
- enforce applicable agreements;
- assess interaction with the Platform for security and operational purposes.
Marketing and Advertising
Legacy clauses referencing promotional messages, personalised advertising, external-platform advertising, referral programmes, surveys, contests, and behavioural tracking are retained for structure but must be formally validated against actual Serentopic product practices before launch.
Automated Processes
Any automated processing, classification, or profiling of account behaviour must be verified by legal counsel to ensure accurate disclosure under applicable privacy regulations (including GDPR/CCPA).
Third-Party Services and Integrations
Serentopic technology is designed to help businesses connect and understand information across diverse data sources and enterprise tools.
Connecting Third-Party Services
You may be able to connect Serentopic to supported third-party systems and data sources, such as business applications, databases or other integrations.
Where you connect a third-party service, information may be accessed or transferred as required to provide the requested functionality, subject to applicable permissions, agreements and privacy requirements.
Legacy policy statements asserting that connected business data may be stored, processed, transmitted, or used to train, improve, test, and develop current and future models must NOT be applied to Serentopic until approved by engineering and legal leadership.
Third-Party Service Terms
Your use of connected third-party services may also be governed by the terms and privacy policies of those providers.
Permissions granted through a third-party integration should be limited to those required for supported Serentopic functionality.
Security and Retention
Security Measures
We make reasonable efforts to provide a level of security appropriate to the risks associated with processing and storing Personal Data.
We maintain organisational, technical and administrative measures designed to protect Personal Data covered by this Policy from unauthorised access, destruction, loss, alteration or misuse.
No data transmission or storage system can be guaranteed to be completely secure.
Protecting your account and information is a shared responsibility. We ask that you:
- use a strong password;
- safeguard the account from unauthorised access;
- avoid reusing identical login credentials across other services;
- contact Serentopic if account access appears compromised.
Data Retention
We retain Personal Data for as long as reasonably necessary to provide the Services and for other permitted purposes.
Permitted retention purposes include satisfying legal obligations, resolving disputes, detecting and monitoring fraud, improving services, and fulfilling essential business operations.
Specific data retention periods and policies governing cached or connected third-party enterprise data must be legally confirmed before customer-facing publication.
Updates and Notifications
We may update this Privacy Policy from time to time to reflect changes to our Services, privacy practices or applicable laws.
Where appropriate, we may provide notice by posting an updated Policy on our website and through other available communication channels.
Policy Versioning
The effective date and revision history for this Policy will be confirmed upon legal execution. Users are encouraged to periodically review this page to remain informed of our privacy practices.